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It’s not unusual for businesses to enter into partnerships nowadays, as business partnerships provide additional support may be it be in terms of resources, goods, or services. More than that, it can open the business to a wider market reach– possibly a market which was not originally in the company’s target. Successful business partnerships not only open more doors for a company to expand, but also enable them to uphold their core values and principles. Being able to identify what the customers or clients may need while being able to address the needs of its own workforce.