Sometimes our creativity can come head-to-head against efficiency—it may not go well with our ability to manage our tasks and finish what needs to be accomplished. On the other hand, being efficient may not produce the brightest of ideas or results. Creativity can be a very tricky thing; but just as knowing how to manage our time, we can incorporate it into any technical process or procedure with the right mindset and perspective.
Business and advertising are two constants that require a dynamic and an always-changing approach. Recent events such as the World Cup is a testament to this. It proved how businesses should continually adapt its approach to the ever-changing digital consumer behavior.
The World Cup showed how much digital consumer behavior has impacted the way businesses set goals. The month-long event also revealed major ways on elevating your brands. This includes being able to capture the spirit of the sporting event or any other event for that matter.
Over the years, businesses both small and big have seen the opportunity to increase brand awareness during events. The current World Cup 2018 is one very good example. The event which is held once every four years is watched by millions of people globally. Even countries without representative teams have been fascinated with the said occasion.
This seems to be an opportunity for huge and established brands to increase sales and attract millions. However, it is also a way for startups or local business sectors to easily attract an unconcerned market.
Most businesses overlook this fact. While your current clients or customers may look uninterested with such events, this is also a chance for you to test out new campaigns or put out new ideas to a lot of people. You can gain new insights and knowledge for future use and reference. Regardless of whether or not the results will be in your favor.
As a business leader, you dream of the day when your company has a consistent stream of clients who are eager to work with you. However, as this comes into fruition and your business grows, the workload also increases and you can easily become bogged down by mundane tasks.
Bold plans and visions aside, if your business is growing too fast and you don’t have the right strategy in place, the outcome is often the same: FAILURE. In fact, it can be as disastrous as a business that never had a chance to take off.
Here’s the thing, regardless of how many extra hours and personal sacrifice you put in your business, you just won’t get everything done on your own. With this, you only have two choices: 1) adapt and delegate the tasks, or 2) let your company burn down as a one-man show.
A scalable business is something that all entrepreneurs aspire to achieve—but what does this exactly mean?
Simply put, scalability means the ability of a business to respond to increasing demand or workload, and its potential to multiply revenue with just a minimal incremental increase in its costs. One of the most effective tools to scale your business is outsourcing, wherein a company hires a third party to accomplish a specific function or activity.
Are you ready to scale your business?
Many entrepreneurs struggle to grow their business because they focus on the wrong things. Instead of working ON their business, they work IN it.
Sure, there are tasks that need to get done inside your business, and you want to ensure that everything’s done right down to the tiniest detail. But here’s the rub, if you tend to focus your energy on these non-core time-consuming tasks rather than performing the crucial activities which can propel your business to the next level, your business is doomed to stagnate. FOREVER.
Grasp the importance of this idea, and determine the key areas where you need to maintain your laser focus. Once you’ve done this, the next logical move is to get someone who can accomplish the other tasks that you’ve decided to remove from your plate.
However, if you are not yet ready to hire a full-time employee or are simply uninterested in doing so because of the “headaches” that come with it (e.g., recruitment process, payroll, providing benefits, training, workplace and equipment, and supervision/ quality control), there is another way to scale your business—it’s through outsourcing.