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Technology

Using Big Events to Increase Awareness for your Brand

Over the years, businesses both small and big have seen the opportunity to increase brand awareness during events. The current World Cup 2018 is one very good example. The event which is held once every four years is watched by millions of people globally. Even countries without representative teams have been fascinated with the said occasion.

This seems to be an opportunity for huge and established brands to increase sales and attract millions. However, it is also a way for startups or local business sectors to easily attract an unconcerned market.

Most businesses overlook this fact. While your current clients or customers may look uninterested with such events, this is also a chance for you to test out new campaigns or put out new ideas to a lot of people. You can gain new insights and knowledge for future use and reference. Regardless of whether or not the results will be in your favor.

Increasing Brand Awareness During Events Like the World Cup
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Rapid Application Development Through OutSystems

Amid the frequent shifts in the landscape of software development, one main strategy has remained: reducing development time as much as possible while boosting the progress. Through Rapid Application Development (RAD), wherein the planning stage is reduced and prototyping is intensified, developers can easily adapt to changing requirements in a fast-paced market. Moreover, by implementing the RAD process, teams can adapt to a flexible process throughout the evolution of the project and incorporate knowledge from the UX design process to quickly iterate before the launch of the application.

outsystems software development
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Is Automation a Threat to the BPO Industry?

The Business Process Outsourcing (BPO) industry in the Philippines employed 1.3 million professionals and generated $25 billion in revenues last year. It is expected that by 2022, the Philippines’ BPO sector will generate revenues of $40 billion and account for 15 percent of the outsourcing market in the world.

However, the past few years have seen robotic process automation (RPA) and other automation technologies emerge—putting 89 percent of the BPO sector at risk, according to the International Labor Organization. As RPA technologies become increasingly advanced and widely used, processes that were once outsourced now require less human intervention.

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