New Zealand fashion retail brand Storm had 15 years of customer data at hand and just knew there was enormous value locked up within it. How to release that value and turbocharge its marketing? The answer lay in Customer Observer, DSS’ data science solution. Storm CEO Deborah Caldwell asked Business Development . . .
Here's Why. DSS’ virtual assistant services have always made sense for organisations looking for back office support without murdering the budget. In recent times, however, they’ve just taken off – and we think we know why. The virtual assistant proposition hasn’t changed: remote personal assistants and administration specialists, dedicated to your business . . .
If you think your business needs digital marketing but aren’t quite sure why you’re not on your own. Many of our customers see their competitors using online marketing and wonder if they should too. In some cases, these customers have an existing email newsletter or some other ad hoc effort, but . . .
What is content marketing? Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. Why does it matter? A content marketing strategy is more important today than ever. To . . .
