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Business Process Management

How a Business Partnership Helped Us Define Our Core Values

It’s not unusual for businesses to enter into partnerships nowadays, as business partnerships provide additional support may be it be in terms of resources, goods, or services. More than that, it can open the business to a wider market reach– possibly a market which was not originally in the company’s target.

Successful business partnerships not only open more doors for a company to expand, but also enable them to uphold their core values and principles. Being able to identify what the customers or clients may need while being able to address the needs of its own workforce.

DSS Partnership with Institute of Golf
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How World Cup Ads Address Digital Consumer Behavior

Business and advertising are two constants that require a dynamic and an always-changing approach. Recent events such as the World Cup is a testament to this. It proved how businesses should continually adapt its approach to the ever-changing digital consumer behavior.

The World Cup showed how much digital consumer behavior has impacted the way businesses set goals. The month-long event also revealed major ways on elevating your brands. This includes being able to capture the spirit of the sporting event or any other event for that matter.

Digital Consumer Ads During World Cup
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Surviving and thriving as a new startup

You may have probably heard about horror stories of business failures among startups. According to Cambridge Associates, the percentage of startups that fail has topped out at a whopping 79% during the dotcom bust. But before you start to get dissuaded and feel doomed to fail, there are some things that you can do to survive and thrive as a new startup.

 

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Hopefully I wouldn’t be missed

Perish the thought…but what would happen if I left the office tonight and never came back?

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