Over the years, businesses both small and big have seen the opportunity to increase brand awareness during events. The current World Cup 2018 is one very good example. The event which is held once every four years is watched by millions of people globally. Even countries without representative teams have been fascinated with the said occasion.
This seems to be an opportunity for huge and established brands to increase sales and attract millions. However, it is also a way for startups or local business sectors to easily attract an unconcerned market.
Most businesses overlook this fact. While your current clients or customers may look uninterested with such events, this is also a chance for you to test out new campaigns or put out new ideas to a lot of people. You can gain new insights and knowledge for future use and reference. Regardless of whether or not the results will be in your favor.