Top 5 Ways To Start SEO For Your Business
As a business owner, its normal to always look for ways to grow your business. If you’re looking to make your business known online, you probably stumbled upon the term “SEO”.
SEO or Search Engine Optimisation is the process of optimising your website to get organic or paid traffic on Search Engine Results Pages(SERPs).
Once you’ve got a clearer and better understanding of SEO, you’ll realise it’s a fast-paced environment. It requires you to keep learning and evolving. As complicated as it sounds, you’ll need to learn how to adapt to this change in order for your business to thrive online.
If you’re a small business, don’t fret! You don’t have to learn them all in one seating. At the moment, you probably don’t have the time, people, or resources to handle it as well.
Regardless, there are certain things you can start doing if you want to do SEO for your business. These steps cost almost nothing and are practically part of basic marketing strategies. The following are:
Identify Your Brand
This is a no brainer for most businesses. However, most businesses lose touch of their brand while carrying out daily tasks and roles. Knowing your brand identity will help you determine the position you want your business to be in.
Businesses with a strong commitment to their identity are more successful in terms of image, customer loyalty, and sales. You’ll know and keep yourself aligned with everything you want to achieve for your business. Having too many ideas can lead you away from reaching your goals.
One of the most important factors in search engine marketing and optimization is branding. With the huge amount of competition, its important for your products to be identifiable as yours alone. This will help:
- Increase brand retention
- Improve your business repuration
- Create a memorable customer experience
If you can identify your products and services with each other, the market will recognise your brand better immediately.
Create Your Social Media Pages
Social media plays a huge role in your search engine rankings. Aside from a website, they are integral in every digital marketing strategy. While they will primarily help awareness, they can also contribute to the engagement and traffic of your website.
Maintaining a steady social media activity will boost your SEO. Creating a page alone is not enough. You will have to learn to keep it active.
Begin by posting twice a week consistently. From there, you can gradually increase your regular posts once you’ve got the hang of it. Getting a dedicated person to focus on your social media will also help you in the future.
Conduct An SEO Site Audit
If you already have a website, you can start by conducting a site audit. Check you website with the help of free tools such as SEO Analyzer and Screaming Frog. This is a way for you to check your site’s current standing. You can also ask a developer to check the responsiveness and speed of your site.
Afterwards, you can start identifying ways to improve your website and help drive better traffic. You can do this regardless of your ability to make the necessary changes or not. Knowing what you can do will help you identify opportunities along the way. You’ll never know when you will stumble upon an amazing content writer or developer.
If you don’t have a website yet, you can start small by creating a WordPress site. Get the help of a developer to build you a simple and neat website for a start.
You don’t have to go all out at first. Covering the basics might prove to be more cost-effective for you. This goes the same for a designer and content writer to help you with the branding and message of your business.
Conduct Keyword Research
Keyword research is an integral part of SEO. It is the practice of identifying what your target audience is looking for. The right keywords will allow you to create better content, promos, and even product names that people are looking for.
There are lots of tools and sites available online that can help you start with keyword research. SERPs and Ubersuggest are good examples of keyword research tools that are perfect for beginners. These sites can help you identify related and top search terms.
Create Engaging and Relatable Content
After you’ve identified the keywords with good search volumes, you can use them to write your page titles, content, and meta data. Don’t stuff them all in random phrases or sentences. Your content must make sense and engage your audience.
Make sure that you’re sharing useful and credible information about your business or products. Good content aims to build loyalty and trust between your customers or potential buyers.
Other than your site’s basic content, you can also share information in the form of blogs, newsletters, videos, and social media posts.
One good practice is sharing information about the industry or niche you are in. Set yourself as an expert in the field you are in. Talk about the problems they might be facing and offer solutions. As you go along, learn to build the content around your products and services and promote your business.
Use accurate information in your content. You can use tools such as Google Trends to check the latest trends and related topics that are related to your business. Make sure your content stays relevant to the actual situations your users are experiencing.
It will engage them to want to learn more. As you go on, you are establishing yourself as an expert or thought leader. This will contribute to your site traffic and allow more people to find your business and your website.
Eager to know more about SEO?
If you’re looking to outsource a developer, writer, or designer for your business, Direct Sourcing Solutions can help! Consult with us today and discover more options on how we can help grow your business more depending on your resources.