5 Things NOT to Say to Graphic Designers
It is no secret that graphic designers can be difficult to communicate with. Not only because they have special design software and jargon that non-designers may not be familiar with, but also because there are times when clients have no idea what they want but know exactly what they do NOT want when they see it. Hence, this collaboration can be tricky and filled with misunderstandings that cause project delays. In this article, we will share five things that you should avoid saying to your design team and why:
1.“The copy is not yet ready, but can you make a design draft?”
You’ve probably already heard marketers say “Content is king.” The design should be crafted around the content and not the other way around. The job of the graphic designer is to present the content in such a way that it will look or read better and will yield the expected results. With this, it is highly important to have the copy ready close to its final version before requesting your designer to get started. Doing so will work better than making your designer squeeze in all the content into the design. Furthermore, it is far more time-consuming if your designer will have to go back and make some tweaks on the design in order for the text to be presented effectively.
2.“I don’t like the font that you used. Can you try a different one?”
Telling graphic designers the bits that you don’t like about their design will not give them a clear idea on how to change it into something you would prefer. Hence, instead of simply saying that you don’t like the font that was used, you should make the extra effort of searching for fonts that you think will work and show them to the designer. This will give him some guidelines on how to modify the design and make the turnaround faster. In addition, you could also give him feedback on the parts of the design that you liked in order for him to gain a better understanding of what you are actually trying to achieve.
3.“I don’t think changing that will make any difference.”
You’ve got to trust your designer to do his job. So if the expert says something must be changed, trust your designer on this because he has a clearer vision and understanding of what the design is intended for. Although the tweak in the details seems to be small and insignificant, the truth is it will make a difference. If you give your designer the freedom to make the design his own, you will have a stronger relationship built on trust.
4.“Make it bigger/better.”
Bigger? How much bigger? Better? How? Telling your designer to make something bigger or better is vague and will leave your designer baffled at how he can achieve what you want. Also, directing your designer to make changes like these too frequently without giving him a chance to contest can make him feel like nothing but a workhorse. Hence, the better approach would be to suggest design changes or consult with your designer if your idea works well with the overall design. If he disagrees, listen to his explanation. Remember that you and your designer are eyeing the same goal; therefore, sharing ideas and views can be a faster and more effective way to get to your objective.
5.“These design changes should only take 30 minutes.”
Don’t assume that the design changes you’re requesting will be quick to accomplish. This is especially true if the designer has a lot of other projects to work on. So instead of making the estimate yourself, ask the specialist how long does he think it will take for him to complete the task. If you need it sooner, let him know and ask if it is possible. If you want a smooth relationship with your designer, do not impose impossible deadlines. You should also be prepared to sometimes be faced with the dilemma of choosing to get it out on your original preferred time or have the change implemented first and get it out later than you hoped.
Hiring Versatile and Reliable Graphic Designers
Knowing how to talk to a designer will not only help your project move along more smoothly and decrease the number of design changes, but will also help you establish a good relationship with your designer—an important factor if you intend to work on future projects with the same professional. However, if you find yourself having a hard time communicating and working with your current graphic designer despite your efforts, the problem must be on the person you hired. Direct Sourcing Solutions has flexible and reliable graphic designers who can work on a wide variety of design projects such as UI/UX, Branding, Web, Videos, and many more. Experience Outsourcing Done Beautifully and work with the industry’s best professionals—contact DSS today!