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Agile Creativity: Fusing Elements of Design and Development

Sometimes our creativity can come head-to-head against efficiency—it may not go well with our ability to manage our tasks and finish what needs to be accomplished. On the other hand, being efficient may not produce the brightest of ideas or results. Creativity can be a very tricky thing; but just as knowing how to manage our time, we can incorporate it into any technical process or procedure with the right mindset and perspective.

Agile Creativity
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How World Cup Ads Address Digital Consumer Behavior

Business and advertising are two constants that require a dynamic and an always-changing approach. Recent events such as the World Cup is a testament to this. It proved how businesses should continually adapt its approach to the ever-changing digital consumer behavior.

The World Cup showed how much digital consumer behavior has impacted the way businesses set goals. The month-long event also revealed major ways on elevating your brands. This includes being able to capture the spirit of the sporting event or any other event for that matter.

Digital Consumer Ads During World Cup
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Using Big Events to Increase Awareness for your Brand

Over the years, businesses both small and big have seen the opportunity to increase brand awareness during events. The current World Cup 2018 is one very good example. The event which is held once every four years is watched by millions of people globally. Even countries without representative teams have been fascinated with the said occasion.

This seems to be an opportunity for huge and established brands to increase sales and attract millions. However, it is also a way for startups or local business sectors to easily attract an unconcerned market.

Most businesses overlook this fact. While your current clients or customers may look uninterested with such events, this is also a chance for you to test out new campaigns or put out new ideas to a lot of people. You can gain new insights and knowledge for future use and reference. Regardless of whether or not the results will be in your favor.

Increasing Brand Awareness During Events Like the World Cup
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Hiring Virtual Assistants: Accomplishing More Without Working More Hours

As a business leader, you dream of the day when your company has a consistent stream of clients who are eager to work with you. However, as this comes into fruition and your business grows, the workload also increases and you can easily become bogged down by mundane tasks.

Bold plans and visions aside, if your business is growing too fast and you don’t have the right strategy in place, the outcome is often the same: FAILURE. In fact, it can be as disastrous as a business that never had a chance to take off.

Here’s the thing, regardless of how many extra hours and personal sacrifice you put in your business, you just won’t get everything done on your own. With this, you only have two choices: 1) adapt and delegate the tasks, or 2) let your company burn down as a one-man show.

Virtual Assistants
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5 Things NOT to Say to Graphic Designers

It is no secret that graphic designers can be difficult to communicate with. Not only because they have special design software and jargon that non-designers may not be familiar with, but also because there are times when clients have no idea what they want but know exactly what they do NOT want when they see it. Hence, this collaboration can be tricky and filled with misunderstandings that cause project delays. In this article, we will share five things that you should avoid saying to your design team and why:

graphic designers
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Rapid Application Development Through OutSystems

Amid the frequent shifts in the landscape of software development, one main strategy has remained: reducing development time as much as possible while boosting the progress. Through Rapid Application Development (RAD), wherein the planning stage is reduced and prototyping is intensified, developers can easily adapt to changing requirements in a fast-paced market. Moreover, by implementing the RAD process, teams can adapt to a flexible process throughout the evolution of the project and incorporate knowledge from the UX design process to quickly iterate before the launch of the application.

outsystems software development
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Is Automation a Threat to the BPO Industry?

The Business Process Outsourcing (BPO) industry in the Philippines employed 1.3 million professionals and generated $25 billion in revenues last year. It is expected that by 2022, the Philippines’ BPO sector will generate revenues of $40 billion and account for 15 percent of the outsourcing market in the world.

However, the past few years have seen robotic process automation (RPA) and other automation technologies emerge—putting 89 percent of the BPO sector at risk, according to the International Labor Organization. As RPA technologies become increasingly advanced and widely used, processes that were once outsourced now require less human intervention.

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Building a Scalable Business Through Outsourcing

A scalable business is something that all entrepreneurs aspire to achieve—but what does this exactly mean?

Simply put, scalability means the ability of a business to respond to increasing demand or workload, and its potential to multiply revenue with just a minimal incremental increase in its costs. One of the most effective tools to scale your business is outsourcing, wherein a company hires a third party to accomplish a specific function or activity.

When the need arises, outsourcing allows businesses to expand their capacity easily without requiring them to formally hire new staff, invest in more office equipment, and lease a wider space—in short, without increasing the fixed overhead costs.

So how can companies leverage outsourcing to establish a scalable business?

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Direct Sourcing Solutions’ HQ Move to One West Paves Way for Continued Growth

Direct Sourcing Solutions recently hit a new milestone—but this isn’t about reaching record-high quarterly revenues or achieving metrics. We’ve moved to our permanent Philippine headquarters!

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Here’s the Simplest Way to Scale Your Business Without Hiring

Are you ready to scale your business?

Many entrepreneurs struggle to grow their business because they focus on the wrong things. Instead of working ON their business, they work IN it.

Sure, there are tasks that need to get done inside your business, and you want to ensure that everything’s done right down to the tiniest detail. But here’s the rub, if you tend to focus your energy on these non-core time-consuming tasks rather than performing the crucial activities which can propel your business to the next level, your business is doomed to stagnate. FOREVER.

Grasp the importance of this idea, and determine the key areas where you need to maintain your laser focus. Once you’ve done this, the next logical move is to get someone who can accomplish the other tasks that you’ve decided to remove from your plate.

However, if you are not yet ready to hire a full-time employee or are simply uninterested in doing so because of the “headaches” that come with it (e.g., recruitment process, payroll, providing benefits, training, workplace and equipment, and supervision/ quality control), there is another way to scale your business—it’s through outsourcing.

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