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Author: Anna Mariel Guzman

What is content marketing?Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.Why does it matter?A content marketing strategy is more important today than ever. To . . .

Every successful business needs accurate and effective business accounting practices. It pays huge dividends to have an excellent system to record your business’ finances as it grows. With tidy books, business owners are better able to forecast performance, keep track of the health of the business, review revenues and expenses, . . .

How do you become a data scientist? Let’s take a look at whether you’ve got what it takes. Data is everywhere. Whenever you post on social media, watch a video, add something to your online shopping cart, or even text someone, you generate data. Data scientists take that data, along with hundreds of thousands of other sources, and work on . . .

Distributed teams and remote offices aren't going away. But can quality be ensured when your people aren’t just down the corridor?We at DSS know it can because we have a history of building quality into our outsourcing solutions.Our view: your offshore team should be a logical extension of your organization. . . .

In my last post, I laid out the foundations of a successful project – the planning. With the plan in place, it’s on to managing the project.One thing I’ve learned over the years is the value of a daily standup with the core team. It comes from an Agile approach . . .

Project management is a core offering for the DSS team, so it’s no surprise that we get asked how to manage projects successfully.My usual response: start at the beginning. Successful projects are built on robust plans. Here’s what those plans can look like: Clarity from day one It doesn’t matter if you . . .

Agile is not just for tech teams anymore. The market continues to evolve and pressure mounts to deliver new and better products whilst providing highly responsive support to ensure customer success. It’s no longer just a buzz, but a must for organisations. Though frameworks to support this type of evolution . . .